Assignments and Lab Reports Essay

Assessment By now you should have a good understanding of the scientific method and its importance in contributing to scientific knowledge. Grab your lab coat and get ready to design your own experiment. In this assignment, you will be doing two things: Evaluate an experiment. Designing your own experiment using the scientific method. Part I: Evaluate An Experiment Review each scenario below and choose ONE to complete for part I of your assignment. Read the scenario, and answer the questions using concepts learned in the lesson. Be sure to respond to each question in complete sentences and with supporting detail. Choose only ONE of the four scenarios below. Part I is worth 10 points. Scenarios (only select one): Scenario 1: Scenario 2: Scenario 3: Scenario 4: Part II: Designing an Experiment For the second part of your assignment, you get to apply the scientific method to a real life situation. Just as you saw within the lesson, the steps of the scientific method can be used to address the problem of finding the best directions to the movie theater, figuring out how to get grass to grow in your lawn, determining what color light helps plants grow fastest,  or answering a variety of other questions. Think about a scenario or problem that could occur in your life in which you can apply the scientific method to answer the question or solve the problem. Explain how you would follow each step of the scientific method and design an experiment. Please note that you are only describing what you would do at each step, you will not actually conduct the experiment. Part II is worth 20 points. Please be sure to write in complete sentences and use the â€Å"steps you need to include† and the rubric below to ensure you include sufficient detail.

The Different Methods and Styles of Leadership

In a seminal and much-cited article on the subject of lead-ership, Lewin, Lippitt, and White (1939) coined the term demo-cratic-style leadership to refer to a method of managing that involved give and take between leaders, or managers, and the people whose jobs they were guiding. Later identified with group leadership, democratic leadership was valorized vis-a-vis auto-cratic leadership on one side and laissez-faire leadership on the other. One may readily infer the bias in favor of democratic leadership style from the mere naming of the other style terms. The autocratic style of leadership has been linked to the so-called scientific management methods envisioned by Frederick Taylor, who in the early part of the 20th century was influen-tial in devising a strategy of workplace behavior meant to elim-inate uncertainty and chaos in the workplace. The problem was that managers tended to leave employees out of the policy-imple-mentation equation. Supposedly, scientific management would eliminate the adversary relationship between labor and manage-ment. Instead, â€Å"science, the impartial arbiter, would decide† (Kanigel, 1996, p. 45). Yet â€Å"science† inevitably meant top-down, hierarchical management practices: â€Å"Taylor's experts and engineers did the thinking, while you were consigned to mindless doing† (Kanigel, 1996, p. 51). Laissez-faire leadership, as the term implies, fully em-powers the group members. The actual leader recedes, but the group is responsible for its decisions. One trouble with that style is that the leader also withdraws as a resource, unless the group specifically asks for help, and intragroup rivalries and compe-tition can develop that can limit group effectiveness (Lewin, Lippitt, & White, 1939). There may be no shared vision about the group's objective. One may also infer the potential for the tyranny of the majority, a term attributed to Tocque-ville in his 1839 book Democracy in America. That idea also sur-faces in democratic-style management, but a leader changes the anarchic process by guiding the group away from internal power plays and toward unified group objectives. After World War II, influential management philosophy shifted toward ideas of democratic-style leadership with the work of W. Edwards Deming, whose famous Fourteen Points of man-agement included calls for management, not labor, to assume re-sponsibility for quality and for managers to act as leaders who clearly articulated work objectives and supported labor in im-plementing them (Walton, 1986). Yet Deming's management ideas were more wide-ranging than leadership per se, and the style associated with group dynamics is the focus of this research. Democratic-style leadership is consistent with management theory that views workers, or members of the leader's group, as resources rather than as drains or something to be coped with or otherwise got over. Even where some hierarchical struc-tures are in place, communication processes are meant to travel up, down, and laterally within an organization, and management practice diffuses decision-making events â€Å"throughout the organization. Even important decisions involve input from employees at all levels† (Hamiton & Parker, 2001, p. 58). The democratizing influence of such practice implies that communication will be interactive, not simply a matter of transmission of messages (commands) from managers to employees. The implication, too, is that such communication must take place in an environment of openness, honesty, and shared confi-dence (Hamilton & Parker, 2001, p. 58), which tends to yield cooperation and productivity. Because enterprise activity is necessarily collaborative, communication effectiveness is of paramount concern. Openness for leaders involves disclosure (sharing) of information with subordinates plus the reception or feedback from them. The authors of the best-selling One Minute Manager valorize simple, direct, and honest explanation of what is expected by management of workers, together with regular follow-up and evaluation of performance, and a commitment on the part of management to both people and results (Blanchard & Johnson, 1981, p. 8). That is, the more a manager facilitates subordinates' work (p. 19), the more likely the workers as members of the leader's group are to be productive and to produce high-quality work. Leadership that focuses on facilitating rather than defining the details or methods of the work of employees starts with making clear â€Å"what our responsibilities are and what we are being held accountable for† (p. 27). Realism about goals feeds realistic work habits and attention to achievement of those goals. As leaders, managers must both permit and enable disclosure and/or feedback by group members in an environment of psycholo-gical safety (Hamilton & Parker, 2001), which is also a hallmark of democratic systems. Equally, managers must be alert to non-verbal as well as verbal cues that may supply information about a group's performance and attitude. Hamilton and Parker give the (nonverbal) example of the prestige attached to corner offices as having the potential to affect the quality of workplace morale. Time management, too, sends messages about the kind of equality associated with democracy: Being late for meetings may stigmatize employees (Hamilton & Parker, 2001, p. 160) but send the message that some people (for example, managers) who are late when others (for example, secretaries) are on time are en-titled to be so. To be effective, democratic styles of leader-ship lead by example, with leaders asking nothing of subordi-nates that they are not equipped to do themselves.

Blake Coleridge Swift Essay Research Paper The

Blake, Coleridge, Swift Essay, Research PaperThe Symbolism of ChristWilliam Blake, Samuel Taylor Coleridge, and Jonathan Swift were really different writes but are bound by basic Christian beliefs. In their Hagiographas there are strong mentions to Christ and symbolic images of Him. Blake writes # 8220 ; The Lamb # 8221 ; as a symbolic representative of Christ. Coleridge uses many signifier of spiritual symbolism in his verse form # 8220 ; The Rhime of the Ancient Mariner # 8221 ; , but the thing that stands out the most is how the millstone represents Christ. Swift writes in # 8220 ; Gulliver # 8217 ; s Travels # 8221 ; , of a adult male named Pedro de Mendez who is a savior to Gulliver. These three writers show us how Christian positions and Jesus are a portion of life non merely in the Bible but besides in current society. Blake uses our inquiries about religion to stress the importance of Christ in our lives.Blake emphasizes the connexion of which the kid is of course cogn izant, when he writes, # 8220 ; I, a kid, and thou a lamb, We are called by his name # 8221 ; ( p.1289 ) . The tone, nevertheless, is the echt simpleness of a kid # 8217 ; s address. The first poetry is a series of inquiries addressed to the lamb,which represents Jesus. The 2nd stanza begins with the kid being able to reply those inquiries. Blake writes, # 8220 ; Little Lamb, I # 8217 ; ll state thee # 8221 ; ( p.1289 ) . Meaning that the kid understands Christ being the Jesus. These inquiries are asked strictly for the satisfaction that it gives the kid in replying and to demo the kid # 8217 ; s apprehension of God. Blake shows Christ in a manner that is guiltless like the kid. Blake writes this verse form utilizing the illustration of the lamb found in nature to stand for Christ and uses the kid to stand for adult male seeking to understand God. Blake uses the lamb to stand for Christ in nature in the same manner that Coleridge uses the millstone to stand for Christ in natu re.Coleridge uses spiritual and natural symbolism, which correspond with one another and play the most of import functions in this verse form. Although there are many different readings of this verse form, one thought that has remained common throughout the verse form is that of the spiritual symbolism nowadays. Particularly that of Christ and his ability to salvage, which was present throughout this verse form. The symbolism is that of the millstone. The millstone saves the Mariner for bad conditions and keeps the crewmans ingood wellness merely as Christ healed and kept His people from evil. Coleridge writes that a spirit similar to God, # 8220 ; loved the bird that loved the adult male who shot him with his bow # 8221 ; ( p.1498 ) . Those lines are an analogy with God who loved his boy who loved the m en that killed Him. The Mariner is shown as the people how turned from Christ and killed Him even though Jesus continued to love them. Coleridge besides has the Mariner hang the millstone around his cervix like a rood. The â€Å"crossbow† used to kill the millstone symbolizes the â€Å"cross† on which Jesus was nailed. Coleridge uses the millstone to typify Christ and the Mariner is the illustration of adult male losing religion and fighting to recover his religion in God. Coleridge uses the millstone as an illustration of a Jesus in the same manner that Swift uses Pedro de Mendez as a Jesus to Gulliver. # 8220 ; Gulliver # 8217 ; s Travels # 8221 ; , written by Swift, shows us that adult male is of course inclined toward immorality, yet his ain ground can convey him to a cognition of moral truth. The connexion of the 4th ocean trip to this theory is obvious. The Yahoos typify adult male as the hopeless evildoer. The Houyhnhnms symbolize adult male, directed by ground, into the way of righteousness and God. Gulliver tries to go a Houyhnhnm but they can non ground that he has the ability to be the same. Gulliver doesn # 8217 ; t recognize that ground International Relations and Security Network # 8217 ; t the lone manner to God until he meets Pedro de Mendez. Mendezrepresents Jesus in that he saves Gulliver and takes him in to feed, clothe, and supply a topographic point for Gulliver toremainder. Mendez treats Gulliver as an equal even though Gulliver treats Mendez as a lesser Yokel, as Christ loved all even those who betrayed Him. Swift shows how Gulliver inquiries and attempts to understand Christ merely like Blake shows the kid seeking to understand Christ. In all three narratives there is a individual who inquiries faith and a figure that tries to convey visible radiation to this inquiry of religion.These three authors all portion a common job with a major character and happen an reply to that job in their Christian belief of Christ # 8217 ; s being and love. Blake uses the kid to oppugn his Godhead and the lamb to stand for Christ. The lamb replies by stating the kid that their land is that of God. Coleridge shows how adult male inquiries God # 8217 ; s land and destroys it but how Christ still saves adult male from rolling from the way that leads us to His land.Fleet uses Gulliver to demo how adult male inquiries faith but so uses Mendez to stand for Christ who believes in religion. All three writers write from really Christian positions and demo how Christ is present in all people # 8217 ; s lives. They show us that the image of Christ can be seen in many thingsand that Christ directs us to faith. These authors use the symbolism of Christ in many different parts of nature, to demo that He represents all that Christians believe.

Business Model Assessment Assignment Example | Topics and Well Written Essays - 2500 words

Business Model Assessment - Assignment Example vity, for stabilising emergent properties from creative activities and for maintaining the stability of these by anticipating revenues (Fuller T, 2010). This shows that while it is important to have a vision and mission for any organization, it is also equally important to ensure that the same is valid and headed to the same direction. The Business Model Canvas is one of the strategic management tools that is essential for the development of both new, and existing business models to ensure that there is proper running of the same. The model is able to bring forward various value propositions to ensure that the infrastructure, finance and customers are all catered for in the best way possible. This, according to Osterwalder (2010), helps a company to deal with the various trades-offs that are expected to be run within the whole business. On the other hand, Boyd R. Keenan (Dec, 1961) has been a keen critic of the religious following of the various business model. The author thinks that there is no one unique way that the business would be able to develop a tailor-made solution for all its processes. This means that while the business models may be very important, they need to be followed with great care as they do not provide a one stop solution for all the problems that affect the business. The models should not be followed blindly with an effort to achieving whatever objectives set. This may not be so easy to achieve. There is need to exercise caution when it comes to how models are adopted. The business model canvas can be represented by the illustration below. This marks the main outline of the canvas model where one needs to insert the various models just to act as the guide for the said process of analysis. This section seeks to determine who are in the business and it incorporates the structure of the organization. It is often said that for any business to be able to play well in the market, their connections are very key. Tapscott and Williams, (2006)

Philosophical Reflections Assignment Example | Topics and Well Written Essays - 500 words

Philosophical Reflections - Assignment Example My moral beliefs trace back to what my parents taught me when I was a child, hence the principle that I try to apply towards other people is to do as I would be done by; however, I have to admit that I often forget about this golden rule of ethics and act the way it is convenient for me, which later makes me ashamed of my actions. The golden rule is the core of my religious ethics, as religion plays significant role in my life and I know that it is religion that have taught me to think of other people before doing something. I believe in God, because He leads me throughout my entire life and maybe sometimes I don’t realize it, at the end of the day I understand that there is some divine force that carries me to where I am and defends me in the face of this often cruel world. As for the life after death matter, I honestly can’t comment on this topic, as my religion says that indeed it exists; though I don’t rely on it and don’t expect it to come, because I try to live where I am now. In fact living now is what makes me feel that my life has a meaning and it is living itself. I enjoy every second of my life and this is the main point. However, I still have long-running plans, for instance, I want to make my family happy and establish prosperity in my life. Concerning truth, I think it is relative and each and every human being understands it differently. Though I believe that I think - therefore I exist and this is the doubtless thing I truly believe in and pretty sure it is the truth. I am a free personality within the scopes of the freedom I need; I don’t need arbitrariness in my life to feel that I’m free to do anything; apart from this, in general I can make my personal choices therefore I’m free. Hence, one more thing that makes me free is my willingness to take responsibility for my decisions, as if I didn’t take it, this would mean that somebody else took it for me, and that

Organisational Culture, Artifacts, role of Artifacts in Organisational Research Paper

Organisational Culture, Artifacts, role of Artifacts in Organisational Change and S.M.A.R.T Objectives - Research Paper Example In essence, organizational culture refers to the â€Å"pattern of shared basic assumptions that the group learned as it solved problems that have worked well enough to be taught to new members as the correct way to perceive, think and feel in relation to those problems† (Willcoxson & Millet 2000). Culture is not a distinguishable aspect of an organization. Organizational culture is a principal set of beliefs and values coherent among leaders in steering the organization, and interpreted by the employees and managers into proper conducts and armored through incentives and permits. Organizational cultures are formed and transformed over time. Needless to say, there is a broad correspondence among authors and scholars on how the organizational culture reacts to and replicates industry attributes and community traits held by the organization employees. Moreover, it also typifies the traits and values of its leaders or founders (Gordon, 1991). Schein denotes that organizational culture is both defined and epitomized by â€Å"group strictures and prescriptive criteria and that provide the basis for allocating status, power, rewards, authority and respect†. Culture defines â€Å"what a group pays attention to and monitors in the external environment and how it responds to its environment† (Brown, 1995). ... In reference to Kelly (2008), â€Å"Organizational culture is the essence of organizations defining what’s grave and setting the standards by which to measure success†. The health care and public health systems in United States have had a recurring trend and an emergent culture. Over decades, there has been limited diversity in leadership, with women given little opportunities to hold executive positions. In addition, there has been an existent disparity in salaries between women and men in the health care and public health systems (Lantz, 2008). Cultural Artifacts Across the world, cultures formulate tangible and intangible artifacts that typify their culture. Willcoxson & Millet (2000) define artifacts as the â€Å"visible structure and practices, such as policies and procedures, which can be monitored and changed if necessary†. Artifacts include observable symbols and signs, physical structures, language, ceremonies and stories. In reference to Willcoxson & Mi llet (2000), â€Å"artifacts provide the lasting glue that holds the organization together and provides an anchoring point to ground the organization†. In the United States health care and public health system, gender inequality is an impending artifact. Role of Artifacts in organizational change In reference to Kelly (2008), changing organizational culture to maintain the organization’s feasibility can be extremely â€Å"challenging unless grounded on sound logic†. Organizational change involves alteration of the artifacts. Artifacts can be used in changing the organizational culture. In the process of organizational culture change, comprehension of cultural artifacts is critical. Artifacts should be adapted to support changes in the organization culture. Needless

Case study on the overall audit process Example | Topics and Well Written Essays - 1250 words

On the overall audit process - Case Study Example They did not aid the embezzlers, did not know about the embezzlement, and did not perform recklessly. But they failed to comply adequately with GAAS and thus failed their role as auditors. Not knowing about the embezzlement was the problem: It is the role of an auditor to discover embezzlement, financial impropriety and dishonesty. The definition of â€Å"duty of care† has changed over the centuries of auditing tradition. In 1896, Justice Lopes defined the duty of care thusly: â€Å"It is the duty of an auditor to bring to bear on the work he has to perform that skill, care and caution which a reasonably careful, cautious auditor would use...An auditor is not bound to be a detective, or, as was said to approach his work with suspicion, or with a forgone conclusion that there is something wrong. He is a watchdog, not a bloodhound. He is justified in believing tried servants of the company in whom confidence is placed by the company. He is entitled to assume that they are honest and rely upon their representations, provided he takes reasonable care† (Morgan, 2000). Under this standard, Mitchell & Moss did no wrong. But this standard is no longer sufficient, especially as the complexity of financial transactions mount. In 1958, Lord Denning established a new norm: â€Å"To perform his task properly he must come to it with an enquiring mind - not suspicious of dishonesty - but suspecting that someone may have made a mistake somewhere and that a check must be made to ensure that there has been none†. Finally, in 1997, UK Law changed to require a â€Å"suspicious† attitude. US law is the same now: Mitchell & Moss acted as watchdogs, not bloodhounds, and thus were deficient and negligent. The United States GAAS is now divided into ten standards split into three categories. Mitchell & Moss clearly were adequately trained and proficient, independent and used professional care (AICPA). But where Mitchell and Moss failed is

Hematology Essay Example | Topics and Well Written Essays - 500 words

Hematology - Essay Example In the blood system, Pluripotent haematopoetic cells become any type of cell. The type of a cell to become is determined by pluripotent cells that differentiate it in a wise way. 1 Proliferation is multiplication of blood cells in a human being. When an embryo is being developed, formation of blood takes place in the yolk sac in aggregate of blood cells. Blood formation takes place in the liver, spleen and lymph nodes and development goes to advance stages. Eventually, the task of blood formation is taken by bone marrows in the entire body system when they develop. However, proliferation of lymphoid cells usually occurs in the secondary lymphoid organs such as lymph nodes, spleen and thymus. In adult, haematopoiesis usually takes place in marrows of long bones like femurs and also in ribs and sternum where we have spongy bones. At times, spleen, liver and thymus recommence their haematopoietic function commonly known as extramedullary haematopoiesis. 2 Differentiation is a process whereby cells acquire a type in regard to haemopoiesis. During differentiation, cell morphology changes drastically although generic material still remain the same with some few exceptions. In many aspects of cell physiology, differentiation involves changes in regard to shape, metabolic activities, polarity, size, and responsiveness to signals whereas gene expression profil

Reflective Account Essay Example | Topics and Well Written Essays - 2500 words

Reflective Account - Essay Example According to Kohenen (2004), student must be facilitated in developing reflective learning through working on beliefs, experiences and learning assumptions on their own. As a volunteer teacher working with special needs primary school children I was able to practically learn a lot of skills which I think a long way in assisting develop my professional outlook going forward. For learning to occur there must be an explicit awareness and understanding of just exactly what is to be learnt as well as why it is necessary. Learning has been defined as a process of creating new knowledge and understanding that takes place through transforming experience (Kohenen, 2004). Reflection on its parts plays a very crucial role of I the learning process by bridging the gap between theoretical conceptualisations and practical experience. There is no doubt therefore that volunteer experiential learning is an important aspect of education that will help students transit from the theoretical setting of the class to the much important practical application of knowledge. Successful transformation must include both theory and application which almost guarantees learning. Reflective experiential learning will no doubt play an important part in my development and conceptualisation of ideas. Experiential learning integrates the theory and practical aspects of learning with aim of attaining a wholesome approach and stress the importance of experience in learning. it takes various forms such as work study assignments, internships in the business world, exchange & volunteer programs in education, clinical experience and many others depending on the industry. Principles of reflective and experiential learning are applicable in both formal and informal learning settings. The most important element is the emphasis on active participation through interaction where learners get

Children can lead successful lives enough though they experience birth Essay

Children can lead successful lives enough though they experience birth complicatins - Essay Example The complications can be due to preterm birth, low birth weight, and intrauterine growth restriction. Particularly the complications develop because of the environment that a mother faces before or after the birth. These can lead to physical or psychological impairments among the children. There are multiple factors that can lead to these complications like smoking, drinking, maternal depression, poverty, family quarrels, parent’s mental illness or lack of formal education. The child who encounters these types of problems at home develops serious learning and behavior problems, mental illness or has a stressful future life (Werner, 1989). Nonetheless, the children who have experienced birth complications can lead a successful live. It all depends on the type of environment in which they are brought up. A stable environment facilitates a child in dealing with the stress he faces, and develops skills equally like all other children. In a research conducted by Emmy Werner in 1989, one third out of the total number of impaired children grow into a competent adult. After further study and observation, Werner found the factors that assist these stressed children in dealing with their stress and other risks of life. The main factor that contributes to these children to bear stress was their strong bond with the caretaker, which could be any member of the family or any appointed baby sitter. Establishing this bond makes it easier for the children to share their thoughts and daily life problems with the caretaker, resulting in taking decisions on their own and making life easy for them. Grandparents can play a pivotal role in the upbringing of a child. The protective aspect in the families, whether out of family circle, or within the children themselves who face complications, enables them to resist stress. The other factor included is that these children have taken

Sandals Resort Essay Example for Free

Sandals Resort Essay Sandals resort is classified as a service. Is not something tangible an individual can buy to bring home to keep or eat, such as a T.V or a steak and potato. The product life cycle state would be the maturity state as it has been in existence for some time. It has made it’s name and is well known by many potential buyers. I would anticipate this type of product, however, could balance between the growth and maturity stages depending on promotions and remarketing strategies. Sandals is positioned in a way to fit into a consumer’s life as a luxury item as it is not a necessity. However, it could be marketed from the point that a long overdue vacation is needed, or a necessity. Sandals resort could be viewed as a destination for a wedding, a honeymoon, an anniversary trip or exciting vacation for a group of friends. Sandals is positioned as a product of value as it is an all-inclusive resort. It is also positioned to offer service, adding all of the amenities of weddings, honeymoons, top of the line restaurants and bars, etc. The packaging, or brochures and ads consist of couples in love having fun and happy. It pictures sunny white beaches with beautiful blue water. Sandals is positioned to entice an individual to come to their resorts for warmth, sun, love, romance, fun, good food and spirits. The features as well as the benefits of Sandals resort are to offer a one stop-shop vacation. Sandals resorts are all-inclusive so a couple can plan the trip easily knowing what can be spent in total for air-fare, hotel, transportation, food and drinks. There are activities which include but are not limited to scuba diving, tours, golf, dancing, spas, etc. Sandals can be a vacation full of relaxation or one of on-the-go fun. It offers love and romance which appeals to many, especially women. Pricing – Chapter 9 Competition for Sandals could be other resorts that may not have as much to offer but may be priced lower. A consumer may also feel what they receive for their money is not as much value as a vacation spot where they could bring their own RV, perhaps, and save on hotel. Or perhaps drive and save on air-fare accommodations. Others may not view the all-inclusive package as much value if they do not consume alcohol. Competition may also be those more geared toward young, single consumers. For example, Daytona Beach is a popular site for young individuals during spring-break.  Therefore, sales may go down for Sandals during these times. External influences for Sandals would be the weather. Hurricanes can devastate and demolish waterfront resorts causing costly rebuilds and months without income. The branding that they are all-inclusive could help. If an individual is looking to take a vacation and spend this amount of money, it could be cheaper in the long run to spend one low price on everything rather than separate prices for everything separately. Other branding such as a place to go for love or romance could hinder single individuals from going, hoping to find someone to connect with. It seems the Sandals resorts are priced in line with what most middle to upper class individuals can afford. If they increase the prices, it would prevent some from being able to vacation at their resorts, bring down sales. Sandals does a great job of serving the needs of its customers. They have best price guarantees, offer five-star trained chefs at their restaurants. They have numerous awards for best all-inclusive resort dating back to 2006. They have a high level of customer satisfaction. References Sandals. (n.d.). Retrieved from http://www.sandals.com/general/awards.cfm

High School vs. College Essay Example for Free

High School vs. College Essay Stepping stones are like the baby steps into something greater, like high school and college. In high school, everyone says to focus yourself more into, because high school is the place to gain the knowledge that is nearly identical to the â€Å"actual world†. College, on the other hand, is when both the teachers and students can both relate to how the real world would function. So high school is the part of the baby steps that reach into college and as well as the real world. Although high school and college reading and writing become different, they also have some similarities, but in the end they’re both really important to everything that happens in people’s everyday lives. In my four years of being in high school English, I can say that it’s already really different from college. The reading in high school was always given and there were times that it included self-reading, but it was because we were given questions to answer. Other times, it was because we had to do journals on each chapter of the book; main idea, summaries, character changes, etc. Overall, it was really easy, because the teachers would do at least half of the work for you and then you would be given the rest as homework, as long as you don’t procrastinate. Being a freshman is college, it’s scary, because you hear stories from people saying how easy or hard it is being in college. There’s more self-reading that has to be done and during that time, you also have the process of taking notes and writing small responses when needed to on your own. It’s all about the independency and responsibility that any adult would have when entering through college. As much as I love the subject English, I was never a huge fan of writing, whether I’m in high school or college. The writing processes that happened in high school were usually the same. We would read something that the teacher had given to us, take notes, and from those notes, we would have had to write some form of paper or short response. All the information about the book and paper were given to us, made it that much easier to know what to write about and what the paper was required to have by the teacher. College is a whole new environment for those who are entering and sometimes it can take a while to get acquainted with everything. College is one of those things. The writing in college is very different, because the professors want something to be originally different form each student, rather than having to read all the class articles and they all end up sounding the same. Everything is different, because the formats that we have always stuck to throughout elementary and improved during high school is almost not needed in college. All those five paragraph essays won’t even be considered as an essay anymore, but if there are more paragraphs and as long as the topic is straight through, then that’s an essay. Reading and writing are really important things to be learned, because that’s basically what the whole world consists of; letters and words and paragraphs. You can’t learn how to write if you don’t how to read or else you wouldn’t know the meaning of those words and the sentence itself. The same concept goes for reading. Be glad that you know how to do both of these things, because some people aren’t as fortunate as we are. Where they come from, education is given differently, which doesn’t allow â€Å"everyone† to be able to have the same education as others. This is also another reason why some families travel to a country so that their children can have a better future than the parents or their families have had before them. This allows the not only the children new expectations, but also gives the families some new experiences as they travel through this journey. Writing and reading are two very important skills that are called Communication. For example, my major is Philosophy – Pre law. In pre-law it’s all about the debates and knowing how to communicate. Without these two main factors, then you wouldn’t be able to converse with others and be able to exchange ideas, because then how would you be able to learn and increase your knowledge to be able to win the debates? This is the main reason of why reading and writing are very important to all of us. Everyone has heard other people tell them that you must always prepare yourself when entering into the â€Å"real world†. Where we are at right now, whether it be high school or college, are considered as baby steps into reaching new experiences. First, there is high school, where we go to school and we gain more knowledge that is nearly identical to what we would be experiencing soon in the future. Then onto the next stepping stone, college, where it is the place that we can actually apply all those abilities that we learned before and into a place that the world would function similarly. So all in the end, it’s really important and maybe even critical that we all learn and know how to read and write since the entire world in made of mainly these two main factors.

Semiconductor Capital Equipment Market Information Technology Essay

Semiconductor Capital Equipment Market Information Technology Essay Rudolph Technologies Inc. (RTEC) is a global leader engaged in the design, development and manufacture of high-performance process control defect inspection, metrology, and process control software systems used by semiconductor device manufacturers. The company provides a complete yield management solution to chip makers through a mix of hardware, software, and services. The three main lines of business comprise metrology, inspection and data analysis, and review. The metrology system evaluates composition, thickness, and other properties of transparent and opaque films to ensure that the material does not get too thick or too thin. The inspection system looks for defects such as tiny scratches or gouges in the surface of a silicon wafer, while the process control software offerings turn raw data collected during the production process into useful information. The company generated revenues of $78.7 million in 2009, with inspection systems sales contributing nearly 50%. The company s ells products to over 90 customers comprising of logic, memory, data storage, and application-specific integrated circuit (ASIC) device manufacturers located in 20 countries; among them Intel Corp accounts for around 14% of total sales. The company generates nearly three-quarters of sales outside the US, primarily in Asia. Rudolph has extensive world-wide network of direct sales, customer service and application support offices, while its manufacturing facility is situated in Bloomington, Minnesota. In highly competitive semiconductor capital equipment market, the company competes with several established companies, principal among them are KLA-Tencor and Camtek. Flanders, New Jersey headquartered Rudolph employs around 497 personnel. The companys common shares trade on NASDAQ Global Select Market under the symbol RTEC. Company Background Rudolph Technologies was incorporated under the laws of New Jersey in 1958, and reincorporated in Delaware in 1999. The companys origins can be traced back to 1940, when Otto Curt Rudolph formed O.C. Rudolph Sons to import microscopes and scientific instruments, which was later renamed as Rudolph Research Corp. In 1977, the company launched the industrys first production-oriented ellipsometer for thin-transparent film measurements. Since then, through its engineering expertise and continuous investment in research and development, the company has broadened its portfolio with several new innovative products covering metrology, inspection and analysis solutions. In June 1996, Riverside Partners and Liberty Partners made major investments in the company to support its expansion in the semiconductor metrology market. To reflect the companys new strategic focus and plans for metrology, its name was changed to Rudolph Technologies. Three years later, in November 1999, Rudolph went public with its initial public offering 4.8 million common shares. The acquisition of ISOA Inc. in July 2002 added inspection and classification systems to the companys product portfolio, while the companys merger with August Technology Corp. in February 2006 further strengthened its position in macro defect detection and analysis markets. To be a complete supplier of back-end equipment and software, the company acquired the semiconductor business of Applied Precision LLC in December 2007, and the wafer scanner product line from RVSI Inspection LLC in January 2008. These acquisitions expanded the companys product offerings to precision wafer probe card metrology systems, wafer probe process management systems, and 2D/3D macro defect inspection. In august 2009, Rudolph became second largest supplier of process control software solutions with the acquisition of Adventa Control Technologies Inc. The acquisition of Adventa widened its software presence with a wide range of technologies including tool automation, run-to-run control, and fault detection and classification. Inorganic growth being an important part of the companys strategic growth plan, the management intends increase revenue and earnings with additional purchases during upcoming quarters. Table 1: RTECs subsidiaries Products and Services Rudolph is engaged in the engaged in the production and sales of macro-defect inspection, metrology and process control software systems used by semiconductor device manufacturers. These process diagnostics and control equipments provide solutions for both front-end and back-end semiconductor manufacturing processes. Over the years, the company has reduced its dependence on front-end metrology market by adding defect inspection system, and process control software to its portfolio. At present, the company derives majority of revenue through the sales of inspection systems, followed by metrology and software systems. Source: Company Filing, RODM Research Inspection Systems The companys inspection equipment looks for defects not visible to the human eye, such as tiny scratches or gouges on the surface of a silicon wafer. The company is believed to be a market leader in both front-end wafer processing and final manufacturing inspection systems. The company entered into the macro-defect inspection market in September 2002 with the acquisition of ISOA Inc., a Texas-based OEM of defect inspection tools for lithography and chemical mechanical planarization (CMP) processes. Since that, the share of inspection system sales in total revenue has increased significantly to reach 48% in FY2009. The company offers a wide range of macro-defect (defects greater than 0.5 micron) inspection systems for detection of front side, edge and backside defects during both front-end wafer processing and back-end IC manufacturing. AXi 940 Module B30 Module Explorer Inspection Cluster NSX Series PrecisionWoRx VX4 System WaferWoRx 300 System Inspection Test Systems Introduced Functionality Type of Fab Front-end Back-end AXi  Module 2003 Advanced detection of defects >0.5 micron Inspection of patterned and unpatterned wafers In line, high-speed, 100% inspection Full color review and waferless recipe creation à ¢Ã‹â€ Ã… ¡ E30  Module 2003 2D defect detection of the wafers edge Metrology of edge feature Incorporated into the Explorer Cluster à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ B30  Module 2003 2D defect detection of the wafers backside Darkfield, brightfield and color imaging Incorporated into the Explorer Cluster à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ Explorer  Inspection Cluster 2009 A family of multi surface inspection tools, using one or more inspection modules Automated handling platform Intelligent wafer scheduling à ¢Ã‹â€ Ã… ¡ NSX  Series 1997 Fully automated defect detection >0.5 micron 2D wafer, die bump inspection In line, high-speed, 100% inspection à ¢Ã‹â€ Ã… ¡ Wafer Scanner Series 1999 2D/3D bump dimensional inspection 2D bump/surface defect inspection In line, high-speed, 100% inspection à ¢Ã‹â€ Ã… ¡ PrecisionWoRx 2008 Probe card test analysis Configurable channels High load forces à ¢Ã‹â€ Ã… ¡ ProbeWoRx 2003 Probe card production metrology 3D Optical Comparative Metrology High-speed test times Automated, one-touch measurements à ¢Ã‹â€ Ã… ¡ WaferWoRx 2006 Probing process analysis 3D probe tip analysis Proprietary, advanced software à ¢Ã‹â€ Ã… ¡ PrecisionPoint 2002 Probe card analyzer Tests devices simultaneously Upgradable à ¢Ã‹â€ Ã… ¡ Metrology System Metrology equipment monitors layers of conducting and insulating materials on silicon wafers to ensure that the material doesnt get too thick or too thin. Rudolph introduced the industrys first production-oriented microprocessor-controlled ellipsometer for thin transparent film measurements in 1977. The company currently offers a wide range of metrology systems that measures both transparent and opaque thin-films during front-end fabrication process. The percentage share of metrology systems in total revenue has come down from 63% in FY2005 to 11% in FY2009 as the company has diversified into other higher-margin products including inspection system. MetaPULSE Series The companys MetaPULSE series of metrology systems uses picosecond ultrasonic laser sonar (PULSE) technology for opaque film measurement. The companys patented optical acoustic metal film metrology technology simultaneously measures the thickness and other properties of up to six metal or other opaque film layers in a non-contact manner on product wafers. PULSE Technology uses an ultra-fast laser to generate sound waves that pass down through a stack of opaque films and sends back an echo to the surface that indicates film thickness, density, and other process critical parameters. The company has sold nearly 200 MetaPULSE systems worldwide; the majority of them have been deployed for copper applications as this technology is ideal for characterizing copper interconnect structures. Introduced in 1997, the MetaPULSE was the first, and remains the market dominant, non-contact production metrology system for thin opaque films, currently used by all of the ten largest semiconductor produc ers. The average selling price ranges from $1.0 to $2.0 million per system. S3000 Series MetaPULSE-III System MetaPULSE System MetaPULSE-IIIa System S3000 CD System S3000S SystemIntroduced in 2006, the companys S3000 series of metrology equipments incorporates ellipsometry technology for transparent film measurement. Ellipsometry is a non-contact, non-destructive optical technique that measures the thickness and properties of transparent thin films applied to wafers during the device formation process. The companys patented ellipsometry technique uses four lasers simultaneously for multiple-angle of incidence and multiple wavelength ellipsometry, providing strong analysis and measurement capabilities for newly introduced thinner films and newer materials for future generations of semiconductor devices. Compared to the white-light sources used in spectroscopic ellipsometers, the laser light sources increase the level of accuracy and speed of the companys transparent film systems. Some of the systems combine ellipsometry with reflectometry tool to analyze films that require a broader spectral coverage. The companys transparent film measurement sys tems are available in a price range about $250 k to $1.0 million per system. Process Control Software Along with inspection and metrology systems, Rudolph also offers a suit of yield management and process control software, making it a complete yield management solution provider to semiconductor manufacturers. The company offers a comprehensive range of software for front-end fabs, back-end packaging facilities and photovoltaic market. The software collects the vast amount of data through automated inspection of fab process, which can be analyzed to determine trends that eventually improve yield. The type of software offered includes equipment automation software, tool-monitoring and fault detection software, equipment control software, yield and defect management software, and defect analysis and data management software. The acquisition of Adventa Control Technologies in August 2009 added several software systems to the companys portfolio, making it the second largest supplier of process control software solutions for chip makers, as per Gartner Dataquest. The company now supplies a broad range of Advanced Process Control technologies specifically for tool automation, run-to-run control and fault detection and classification, all designed to enable chip makers to increase capacity and yield and to reduce rework and scrap. Advanced Process Control utilizes software to automatically detect or predict tool failure and calculate recipe settings for a process that will drive the process output to target regardless of variations in the incoming material and disturbances within the process equipment. In FY2009, software licensing generated revenue of $6.7 million, accounting for 8.5% of total revenue. Industry Analysis Semiconductor Capital Equipment Market Rudolphs business is primarily driven by the annual spending patterns of semiconductor companies on capital equipments which, in turn, is dependent on other drivers such as the sales of PCs, mobiles and other electronic devices. Worldwide, capital equipment spending has been on a decline during the past 3 years due to the continued strong DRAM investments in 2007, when the market was experiencing oversupply, slower NAND spending growth, and disappearance of foundry capital spending. Subsequently, capital equipment spending eroded nearly 64% to $16.3 billion in 2009 from the 2007 levels, according to Gartner. However, equipment spending is expected to increase 56% to $25.4 billion in 2010 following the broad recovery in the semiconductor industry revenues, and related investment in the foundry and memory markets. In addition, the advancement of new technology nodes will drive the future spending. Gartner estimates an average 20% annual growth in capital equipment spending between 2009 and 2013. Wafer fab equipment spending, which accounts for almost three-fourths of total capital equipment expend is currently driven by advancements in memory technologies and related upgrades. The overall capacity utilization rates continue to run at 80-90% levels, while leading edge utilization rates will hit 90-95% by the end of 2010, which will power strong capacity additions by 2011. Process control equipment market Process control equipments are primarily used to measure the accuracy of the features of a wafer throughout the process flow, and inspect for any defects during the wafer fabrication process. Semiconductor manufacturing costs continue to rise as chip design is becoming smaller and more complex, leading to more time consumption and higher defects Complex chip designing not only increases the cost of buidling a fab, but the higher costs, in turn, increase production with imrpoved yeilds for superior profits and ROI. And this can be achieved by process control equipment which we believe is very critical to increase production yield, and minimize defects. In line with the downturn in semiconductor capital spending, the process control equipment spending declined 44% to $1.75 billion in 2009 from the 2008 levels, which had plunged 32% from $4.6 billion in 2007. However, as a percentage of total semiconductor equipment spending, the expend on process control equipment has increased magrinally from 10% in 2004 to 10.7% in 2009, indicating that this market conitnues to outpace overall semicondicutor capital spending. According to Gartners estimates, process control equipment spending is expected to grow >50% to reach $4.5 billion by 2012. Source: Gartner, Rodman Renshaw Research In terms of overall market share, KLA-Tencor dominates with ~50% market share followed by Hitachi and Applied Materials with 15% and 11%, respectively. Although a market leader in several segments, Rudolph is a tier-2 player holding an 2% share. Source: Gartner, Rodman Renshaw Research As a leading supplier of process control equipment for the semiconductor industry, Rudolph serves the macro defect inspection (both front-end and back-end), thin film metrology, and data analysis segments of the process control market. Macro Defect Inspection Macro defect inspection is one of the oldest metrology processes involved in the identification of defects of 0.5 microns and greater. Earlier, inexpensive manual techniques such as microscopes and cameras were the mainstay for identifying scratches, residual material, wafer edge irregularities, and several inspectors were employed at each process level. This compounded the cost of production and compelled production managers to resort to sampling where ~20% of the wafers in-line was inspected. Again, the limitations of this sample strategy restricted the ability to reduce errors leading to increasing number of misprocessed wafers to be scrapped. In response, automated macro defect equipments were introduced which made inspection (100%) both technically and economically feasible. The adoption of automated macro defect equipments has transformed this market into one of fastest growing sub-segments in the entire semiconductor capital equipment industry. Presently, the adoption of automated defect inspection is driven by the industry shifting to 300 mm wafers; where the wafers have more than 2X of the size and number of die compared to 200 mm. With larger wafers size, more chips are produced per wafer and, therefore, automated inspection improves the frequency of detecting defective chips, necessitating the use of automated defect inspection. An automated tool has a throughput of 120 wafers per hour compared, nearly double the manual inspection. We believe that as more devices continue to manufacture on 300mm wafers, the demand for automated macro defect inspection tools will enhance in the future. Macro defect inspection is classified into two sub-segments: 1) front-end inspection in wafer manufacturing; and 2) back-end inspection in packaging and assembly. Front-end macro inspection: The front-end inspection takes place at the front-end of manufacturing stages such as lithography, deposition, post-etches, post-clean, and CMP. Front-end macro inspection technique includes a) front-side inspection b) back-side inspection c) edge inspection; and d) surface inspection. Back-end macro inspection: The back-end inspection takes place in the assembly and final test phase of the manufacturing process which includes probe mark and bump inspection. Source: Gartner, Rodman Renshaw Research The front-end macro defect inspection market declined 44% to $50 million in 2009, in line with the decline in the overall semiconductor equipment spending. Gartner estimate this market to reach $215 million by 2012, growing at >100% annually between 2009 and 2012. In terms of market share, Rudolph is the market leader with a ~50% market (enhanced after August Technology acquisition in 2006) followed by KLA-Tencor and Nikon with a market share of xx% and xx%, respectively in 2009. The back=end macro defect inspection participates in the $20 billion Outsourced Assembly and Test (OSAT) market, where Rudolph is the number one provider of inspection solutions, where all of it is from August Technology acquisition. Rudolph has a 34% market share in the back-end market, follwed by Camtek and Hitachi with 23% and 13%, respectively. Thin Film Metrology Metrology tools are used to measure and examine characteristics such as thickness and electrical properties of a wafer to maintain uniformity across the manufacturing process. These tools can be classified into metal film metrology and transparent film metrology. Metal film metrology is used to measure the thickness of each individual metal layer on a wafer; while transparent film metrology uses a process called ellipsometry to measure the thin films properties. Rudolph has pioneered in transparent thin film market launching the industrys first ellipsometer based thin film metrology equipment. The thin film metrology market stood at $169 million in 2009, down 43% compared to 2008, in line with downturn in the overall semiconductor equipment market. In terms of market share, Rudolph dominates the metal metrology market with a 90-95% share. KLA-Tencor is the market leader in the transparent film metrology market with a 70% share and Rudolph followed with 8% in 2009. Source: Gartner, Rodman Renshaw Research The metrology market is currently driven by the transition of copper interconnect metallization into both DRAM and NAND memory market. Essentially, the fundamental shift to copper as a conductor material from aluminum is because an increasing number of semiconductor devices are being designed with more interconnect layers, since aluminum interconnects limit the overall chip speed. Whereas, copper interconnects handle geometries as small as 45 nm with more than 10 layers of interconnect circuitry and with higher speeds. Industry majors such as Samsung and Toshiba are progressing in the transition, indicating a substantial market opportunity. We believe Rudolph will be among the beneficiaries when memory suppliers transition to copper in the manufacturing process. The migration from 65nm to 45nm will require high-end metrology tools to measure the thickness of the copper layers. Being a market and technology leader, Rudolphs MetaPULSE solutions will experience gargantuan demand in the market, which has been very successful with leading memory suppliers such as Intel and AMD. Company Analysis A one-stop shop solution provider for yield improvement Rudolph Technologies presence across the value chain in the semiconductor manufacturing process is strengthened by its diversified product portfolio of metrology, macro inspection and software solutions. The transition from being a pure metrology company to a more diversified process control equipment and software provider has consolidated its presence in both wafer processing (front-end manufacturing), and packaging and testing (back-end manufacturing) with revenues from the former accounting for 60% ($47.19 MM) and the latter with 40% ($31.46 MM). Revenues from the metrology stream stood at $19.66 MM or 25% of the total revenue during 2009; while the inspection and software segments generated $47.2 MM and $11.8 MM, contributing 60% and 15%, respectively toward total revenues. The semiconductor device formation is referred to as front-end manufacturing wherein the raw wafer is subject ot various processes such as oxidation, lithography, diffusion processing, ion implanting etching, photo resist coating, washing, and chemical mechanical planarization (CMP) to develop into a silicon wafer that contains multiple copies of integrated circuit devices. After the device formation stage, the back-end processing (usually outsourced to contract manufacturers) starts to fabricate the finished product or integrated circuit for the customer. The back-end processing starts with parametric testing and functional testing following by the packaging process which includes polishing, back grinding, die attaching, wire bonding, and hermetic sealing. Diversified product portfolio (present across the value chain) Source: Company Presentation The companys presence in the entire value chain of semiconductor manufacturing process not only diminishes the risk of exposure to the dynamics of single market, it also weathers the cyclicality inherent in the semiconductor industry. The successful transition from front-end metrology to a total solution provider has resulted in a much more balanced mix of product portfolio with exposure to both front-end and back-end process. This helps the company to overcome the industry cycles that always do not move in sync (refer chart book-to-bill ratio).Front-end manufacturing is driven by technology changes, while back-end manufacturing is driven by unit volume growth (market demand). The difference in the demand drivers for the front-end and back-end manufacturing equipments can also be validated by analyzing the book-to-bill ratio over the past two years, which clearly indicates the cyclicality. Book-to-bill ratio Source: Company Presentation Financial Performance Over the years, Rudolph has transformed from being a front-end metrology system producer to a total solution provider to semiconductor device manufacturers through a mix of proprietary hardware, software, and service offerings. During 2008 and 2009, semiconductor equipment market experienced a downturn as semiconductor device makers reduced their capital spending due to the global economic crisis. In line with the industry, Rudolphs revenue also declined, although at a rate slower than that of the industry. When the downside in the global semiconductor equipment market was approximately 46.0% year-over-year in 2009, as per a Gartners study, Rudolphs revenue was down 40.0% compared to the prior year. The companys revenue in FY2009 stood at $78.7 million compared to $131.0 million past year, while the gross profit was $28.9 million over $43.7 million a year ago. Consequently, the company incurred a higher adjusted net loss of $14.1 million or $0.46 per share as against a loss of $2.4 m illion or $0.08 per share. A majority of the revenue is derived from macro-defect inspection system sales, which represented 48.3% of the total earnings in FY2009. Rudolphs strategy for continued technological and market leadership is largely on its diversified revenue sources from just the front-end metrology system in 1999 to include higher margin macro-defect inspection system and software licensing in its portfolio, thus circumventing the risk of depending on a single market. The share of inspection system and software sales has increased from 14.0% and 1.5% in FY2005 to 48.3% and 8.5%, respectively in FY2009, whereas that of the metrology system dropped from 63.4% to 11.3% during the same period. The company also generates revenue from spare parts sales and services including maintenance service contracts, system upgrades, as well as time and material billable service calls. Revenue from the sale of spare parts and services accounted for 19.6% and 12.2% of total revenue in FY2009, respectively. Rudolph derives a significant portion of its revenue from customers outside of the US, specifically from Asia. In 2009, it derived 72.4% of its revenue from outside of the US, of which 60.8% was generated in Asia, and 11.6% was derived from Europe. Going ahead, we believe that the revenue generated from Asia will be a substantial percentage of the total earnings, as a Garner estimate forecasts the semiconductor capital equipment market in the Asia-Pacific region to outpace other regions over the next five years. The rebound in the global economic and capital spending in the semiconductor industry, surged the companys revenue for 1Q FY10 more than three-fold to $40.6 million from $11.1 million in the earlier year quarter. Capacity additions by major foundries in Taiwan and elsewhere, and increase in capital spending by memory manufacturers supported the revenue growth. The inspection business represented 68% of revenue, while metrology and software businesses accounted for nearly 23% and 9%, respectively. However, the share of metrology business in overall revenue is likely to enhance based on the current capacity addition plans of tier-1 memory manufacturers and the anticipated increase in metrology spending by the foundry sector. We believe that the company is well positioned to benefit from improving business conditions in foundry, memory, and logic markets with its strategic balance of front-end and back-end business. Along with revenue, the companys margins also improved to 49.9% from 20 .6% in the comparable quarter of last year, supported by an increase in higher-margin inspection system sales. Although the expected higher contribution of metrology systems sales in overall revenue could impart a slightly negative impact on the companys gross margin during the upcoming quarters, it is likely to be offset by improved manufacturing efficiencies as the companys newly introduced products mature. The adjusted operating margin also returned to historical levels, which improved to 13.2% in 1Q FY10 from -78.0% a year ago. Finally, the company swung to a non-GAAP net income of $3.3 million or $0.11 per share from a non-GAAP net loss of $6.7 million or $0.22 per share during the corresponding quarter of the prior year. Rudolph usually invests the cash generated by operating activities into marketable securities, acquisition of businesses and capital assets. Inorganic growth has always be a key factor in the strategic growth plan. The company has acquired five businesses since 2002, the payment in all the cases was made through cash, either partly or the entire purchase price, thereby, minimizing stock dilutions. In 1Q FY10, the company generated operating cash flows of $6.8 million compared to an outflow of $4.0 million a year earlier. The company had cash and marketable securities of $67.1 million as of March 2010 which, we believe, is sufficient for the future capital expenditure, and supports the company to pursue its inorganic growth strategy. The balance sheet validates Rudolphs strong liquidity level as well as its debt-free position. The current ratio of 5.4 as of March 2010 affirms the companys ability to meet short-term payment obligations. The absence of debt will preclude financial risks during a downturn, and provide adequate flexibility in its operations. Although the accounts receivable at the end of 1Q FY10 surged 175.2% year-over-year to $40.8 million, it increased at a much lower rate than the revenue, which grew 267.3% during the same period. Days sales outstanding during 1Q FY10 reduced to 94 from 130 a year ago, and inventory days dropped to 311 from 336, thereby, improving cash generation. The cash conversion cycle has declined to 327 days from 377 days over the prior year quarter.

Online Marketing :: Marketing

1- Paper Free Marketing A very effective form of direct marketing is email marketing which uses electronic mail to send a sales pitch to potential customers. Hundreds of millions of dollars are spent on electronic mail marketing each year in the United States alone. Marketers work diligently to develop a mailing list of customers they can send mail to repeatedly without incurring the cost of printed newsletters or traditional direct mail. The delivery time is often just a few seconds or minutes compared with the days it takes the post office to deliver a piece of mail. Email is paper free making it attractive to environmentalists and conservationists. 2- Professional Marketing Sometimes an email campaign sent by a novice is considered spam and deleted at once by the recipient. Professional email marketing services can provide effective campaigns that entice potential customers with quality newsletters, testimonials and other marketing materials. A good service has the most current development features available to help you through every step of the process. They will provide many templates from which to choose or they may guide you through importing your own HTML page. They will help you add images, sound, background images and attachments for a polished professional look. Another big advantage to using an online service is the ability to track the emails. 3- Social Networking Web based marketing tools may be the perfect email marketing solution to grow your business and increase sales. Even beginning marketers will benefit from user friendly email development methods. New ideas are always on the horizon such as email social sharing. Social networks are a gold mine for a business person who effectively shares his email on these sites. You are able to get the information in front of hundreds if not thousands more people on the social sites. Using the opt-in mailing list you can develop a loyal following for your newsletter or other promotional items. You can even get reports on who opened the emails or simply deleted them. 4- Increasing Online Sales There are many ways to advertise your business, and direct email marketing is very effective for increasing web traffic and online sales. Advertisements for your product are sent to a targeted list of clients through email. Attractive and compelling ads do not give the impression of being spam, so the recipient is more likely to take a look and possibly make a purchase. The sender is able to track the metrics of his campaign such as how many emails were actually opened, how many messages bounced and how many requested removal.

Does Solar Energy Have a Future? Essay -- Exploratory Essays Research

Although the sun has been in its place in the heavens for nearly 4 billion years and promises to be there for at least 5 billion more, relatively little has been learned about the glow that is this planetà ¢s "orbital governor" and life support (Ericson, 3). Mankind lives in belief that the sun is about "93 million light years from earth and about 865,000 miles in diameter," (Ericson, 4). Some would argue that the scientific discovery of facts such as these has reduced mankindà ¢s relationship with the sun to mere attempts at obtaining solar data, rather than the continuation of developing scientific discoveries into useful development practices. As mentioned above, the earth has orbited the sun for ages, fueling nearly all biological life processes. With this in mind, it seems inconceivable that this ancient provider could possibly continue to support the demanding energy needs of human development in the present age of fossil fuel combustion. With generations native to the later part of the 20th century there exists an obvious disbelief that the answer to increasing energy needs and problematic fuel shortages could be found in plain sight on any given day. What is unknown to many is that solar design is not a term used solely in reference to natural processes, but rather an investigation of passive design, engineered heaters and photovoltaic systems to serve mankindà ¢s energy needs. While widely unrecognized, people utilize it to complete many commonplace tasks, such as harnessing the wind to dry laundry, using solar covers to heat swimming pools and the planting of shade trees outdoors to produce a low temperature environment to name a few. What these everyday tasks illuminate that is not reflected by the commercial energy indus... ...Harcourt Brace and World, 1963. Butti, K. and Perlin, J. A Golden Thread: 2500 Years of Solar Architecture and Technology. New York: Littleton Educational Publishing, 1980. Berman, D.M. and Oà ¢Connor, J.T. Who Owns the Sun? People, Politics, and the Struggle for a Solar Economy. White River Junction: Chelsea Green Publishing, 1996. Beattie, Donald A. History and Overview of Solar Heat Technologies. Cambridge: MIT Press, 1997. Reece, Ray. The Sun Betrayed: A Report on the Corporate Seizure of U.S. Solar Energy Development. Montreal: Black Rose Books, 1979. Flavin, C. and Lenssen, N. Beyond the Petroleum Age: Designing a Solar Economy. Worldwatch Paper 100, 1990. Ericson, Katharine. The Solar Jobs Book. Andover: Brick House Publishing, 1980. Henderson, Hazel. The Politics of the Solar Age: Alternatives to Economics. Garden City: Anchor Books, 1981.

The Colliding Dynamics of Class Structure Essay -- Social Studies

The rigidity of class structure is the culprit for the vast number of inequities in society. Power is concentrated in the hands of a small sector; leaving a few individuals to have more authority and influence, in comparison to others. The construction of class structure identifies the way groups are divided into social positions. Differences stemming from social position are further exemplified by the accessibility to valuable resources–such as wealth, education, occupation, and status. Those with distinguished command in society have access to these increasingly wide ranges of resources, which may be present in limited forms to the less powerful. Used as a device of supremacy, power is a style of control when the basis is acquiring these societal possessions. Even though class structure is considered to be fluid in nature, for some it is a complex web of entanglements hard to deal with it. Groups who suffer from social and material deprivations are not doing so by choice, b ut hugely in part to economical and occupational factors. These prominent distinctions have led several to fall victim to the systems of hierarchy. Built within these schemes are the inequalities that arise due to one’s position; and captured inside are the outcomes that influence levels of individual, educational, and occupational independence. People who do observe the inequities between classes may feel the impact of social stratification in various ways. Similarly the dynamics of class structure are very significant elements found throughout the works of Virginia Woolf, George Orwell, and Karl Marx. They are all in agreement that society host the series of conflicts underlying that of class structure. Class structure as a whole denotes differing realit... ...ist Feminism." Critical Sociology (Brill Academic Publishers) 25.2/3 (1999): 196-217. Academic Search Complete. Web. 19 Mar. 2012. Marx, Karl, and Frederick Engels. Marx/Engels Selected Works, Vol. One. Moscow. Progress Publishers, 1969, N. pag. http://www.marxists.org/archive/marx/works/1848/communist- manifesto/index.htm. Web. 23 Apr. 2012. Orwell, George. "Shooting an Elephant". The Seagull Reader Essays. 2nd Edition. Ed. Joseph Kelly. New York. W. W. Norton & Company, Inc, 2008. 243-250. Print. Peet, Richard. "Inequality and Poverty: A Marxist-Geographic Theory." Annals of the Association of American Geographers 65.4 (1975): 564-571. Academic Search Complete. Web. 19 Mar. 2012. Woolf, Virginia. A Room of One's Own. New York. Quality Paperback Book Club, 1992. Print. Woolf, Virginia. Three Guineas. New York. Quality Paperback Book Club, 1992. Print.

Efeectiveness of Loyalty Programs in Big Bazaar

| 2011| | MARKETING OF SERVICES TERM PAPER PRADEEP KUMAR. N(M100002MS) | [EFFECTIVENESS OF LOYALTY PROGRAMS IN BIG BAZAAR]| | Contents page no 1. About the company 03 2. Significant features of big bazaar 04 3. Promotion techniques 04 4. Sales Promotion techniques 05 5. Loyalty programs 06 6. Customer experience 08 7. Research objective 09 8. Research methodology 09 9. Hypothesis and testing 10 10. Sampling plan 10 11. Findings 11 12. Conclusion 12 ABOUT THE COMPANY Big Bazaar is a chain of hypermarket in India. Currently, there are 210 stores across 80 cities and towns in India. Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels, food products, general merchandise, furniture, electronics, books, fast food and leisure and entertainment sections. Big Bazaar is part of Future Group, which also owns the Central Hypermarket, and is owned through a wholly owned subsidiary of Pantaloon Retail India Limited that is listed on Indian stock exchanges. Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai (Bombay), the company operates over 10 million square feet of retail space, has over 1000 stores across 61 cities in India and employs over 30,000 people. The company’s leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and Central, a chain of seamless destination malls. Some of its other formats include, Depot,Shoe Factory, Brand Factory, Blue Sky, Fashion Station, aLL, Top 10, mBazaar and Star and Sitara. The company also operates an online portal, futurebazaar. com. A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town, a large-format home solutions store, Collection i, selling home furniture products and E-Zone focused on catering to the consumer electronics segment. Pantaloon Retail was recently awarded the International Retailer of the Year by the US based National Retail Federation (NRF) and the Emerging Market Retailer of the Year 2007 at the World Retail Congress held in Barcelona. Pantaloon Retail is the flagship company of Future Group, a business group catering to the entire Indian consumption space. Pantaloon is not just an organization – it is an institution, a centre of learning & development. Over the years, the company has accelerated growth through its ability to lead change. A number of its pioneering concepts have now emerged as industry standards. For instance, the company integrated backwards into garment manufacturing even as it expanded its retail presence at the front end, well before any other Indian retail company attempted this. It was the first to introduce the concept of the retail departmental store for the entire family through Pantaloons in 1997. The company was the first to launch a hypermarket in India with Big Bazaar, a large discount store that it commissioned in Kolkata in October 2001. And the company introduced the country to the Food Bazaar, a unique ‘bazaar' within a hypermarket, which was launched in July 2002 in Mumbai. Embracing our leadership value, the company launched aLL in July 2005 in Mumbai, making us the first retailer in India to open a fashion store for plus size men and women. STRIKING FEATURES OF BIG BAZAAR * Food bazaar. Electronic bazaar. * Furniture bazaar. * FutureBazaar. com * Amusement zone. * Telecalling services PROMOTION TECHNIQUES * Big Bazaar – Isse sasta aur accha kahin nahi :- Big Bazaar has adopted value pricing in which they win loyal customers by charging a fairly low price for a high – quality offering. * Wednesday Bazaar – Hafte ka sabse sasta din :- In January 2007, Big Bazaar introduced a Wednesday Bazaar concept called â€Å"Hafte Ka Sabse Sasta Din† with the aim to give homemakers the power to save the most on this day of the week. Sabse Saste Teen Din (Big days) :- In 2006 they started a new shopping festival, i. e. Sabse Saste Teen Din on 24, 25 and 26th of January. Big bazaar throwed up to 65% of on each & every products in the store for three days. * Big Bazaar announced The Great Exchange Offer with a â€Å"Bring anything old and take anything new† concept which started from the 16th of Feb 2008 at the Landmark store. SALES PROMOTION TECHNIQUES The various promotional schemes undertaken by big bazaar are as follows: * The punch line of Big Bazaar says â€Å"IS SE SASTA AUR ACCHA KAHI NAHI†. This line gives the feeling that Big Bazaar gives merchandise which is cheapest in the market or in other words the value for money which a customer will be getting here will be more than anywhere else. * Wednesday is the cheapest day. This is done to divert some of the crowd coming on weekends to a relatively free day. Big bazaar advertises Wednesdays as the cheapest day in all the leading dailies across the capital. This offer targets housewives and encourages them to purchase groceries and vegetables because no one purchases vegetables on a weekly basis, they purchase it at least two times a week. * Big Bazaar has announced a unique exchange offer `Bring anything old and take anything new’. Under the exchange offer, old garments, utensils, furniture, plastic ware, newspapers or just about anything will be weighed and valued and customers will be given exchange coupons. There is also a direct exchange on mobile and electronic goods during the period with attractive discounts on new purchases. * Big Bazaar’s `The Great Exchange Offer’ has mobilized more than two lakh families to actually carry the junk of the house and offload it at the nearest Big Bazaar. Retail analysts say that generally February and March are dull months for consumer buying in the country and therefore this kind of a promotion campaign is needed to boost sales during the period. PANTALOON group’s hypermarkett chain, Big Bazaar, celebrated Republic Day as the Maha Savings Day, when shoppers at Big Bazaar and Food Bazaar outlets across the country, were offered merchandise at rock bottom prices. * The Maha Savings Day saw shoppers got deals they have never seen or heard before. The offers spread across categories from electronics to utensils, from apparel to furniture and also food. For example pressure cooker for Rs 299, two Ruf n Tuf Jeans for Rs 499, and a M otorola C115 for Rs 1,399. Big Bazaar usually runs a full page advertisement on Saturdays and Sundays in all the leading dailies communicating various offers. This is done to attract crowds on weekends because most of the people usually shop during weekends. * Pantaloons retail India limited provides Green card, this Green Card is passport to a whole new world of exclusive benefits and privileges. These includes: * Instant discounts for every time you shop at Pantaloons. * Exclusive shopping days to get hold of latest merchandise. Regular updates on collections and promos via catalogues, sms and email. * Special invites to the most happening events. * Extended exchange periods and complimentary drops for alterations. * Exclusive billing counters and much more. * Big bazaar in association with ICICI banks has launched loyalty cards for the customers. They are: * ICICI Bank Big Bazaar Silver Credit Card : It gives you the benefits of regular cards and additional features to make your shopping not only enjoyable but also a way to save more with Big Bazaar. ICICI Bank Big Bazaar Gold Credit Card :The card brings to you more reasons to save and earn rewards on its usage. It gives you all the benefits of regular cards and additional features to make your shopping not only enjoyable but also a way to save more with Big Bazaar. * Shakti Card Shakti is a credit card for housewives. You need not submit income proof. Simply show your Big Bazaar bill of more than Rs. 500 and a lifestyle proof like club membership card, health club card etc. And get your ‘Shakti’. You can use Shakti at all the Big Bazaar and Food Bazaar outlets * T24 In June 2010, Future Group in partnership with TTSL rolled out a mobile service called T24 for its customers. As part of the offer, customers were rewarded with free talk time for every purchase above Rs. 500 made at Future Group shopping outlets across all formats and locations. LOYALTY PROGRAMS * Big bazaar in association with ICICI banks has launched loyalty cards for the customers. They are: * ICICI Bank Big Bazaar Silver Credit Card : It gives you the benefits of regular cards and additional features to make your shopping not only enjoyable but also a way to save more with Big Bazaar. * ICICI Bank Big Bazaar Gold Credit Card :The card brings to you more reasons to save and earn rewards on its usage. It gives you all the benefits of regular cards and additional features to make your shopping not only enjoyable but also a way to save more with Big Bazaar. * Shakti Card Shakti is a credit card for housewives. You need not submit income proof. Simply show your Big Bazaar bill of more than Rs. 500 and a lifestyle proof like club membership card, health club card etc. And get your ‘Shakti’. You can use Shakti at all the Big Bazaar and Food Bazaar outlets * T24 In June 2010, Future Group in partnership with TTSL rolled out a mobile service called T24 for its customers. As part of the offer, customers were rewarded with free talk time for every purchase above Rs. 500 made at Future Group shopping outlets across all formats and locations. CUSTOMERS EXPERIENCE The customer experience among the big bazaar customers is comprised of the following Components: POPULATING THE CUSTOMER PROFILE: To create the Ideal Customer Experience, Big Bazaar populates the Customer Profile with the relevant information . the customers who are having very similar buying patterns in the big bazaar are populated and an analysis is done so as to find the preferences of the products of these groups, including various promotion strategies and offers. DELIVERING AND RECEIVING VALUE AT EACH CUSTOMER INTERACTION: Big Bazaar views each interaction as a golden opportunity to deliver value through its products, services, and processes, as well as to receive valuable information from the Customer in the form of feedback. CUSTOMIZING THE CUSTOMER EXPERIENCE: By understanding an individual’s needs, it creates the Ideal Customer Experience by Customizing the products, services, and processes to meet the Needs of the individual customer RESEARCH OBJECTIVE * The objective of the research is to find the effectiveness of loyalty programs in BIG BAZAAR ,i. e whether loyalty programs attract customer attention or not in todays competetive scenario . * To find out the increase in customer loyalty by measuring various factors. * To find out customer’s reactions to various loyalty programs and change in their purchase decision due to these programs. To analyze customer’s expectations from retail format like convenience store in terms of offering of loyalty programs. RESEARCH METHODOLOGY Research problems:- consumer’s reactions and expectation from loyalty programs of convenience store format, Big Bazaar. †¢ Research methodology: Exploratory method †¢ Descriptive research: is a type of research conducted when we have to find out the frequency with which Something occurs. This research is guided by initial hypothesis. HYPOTHESIS AND TESTING Hypothesis testing for this report has evolved around formulating a null hypothesis and an alternative hypothesis as regards to the percentage of population availing the loyalty programs H(o) Null Hypothesis :Mostly 70% of the population would be Availing the loyalty programs carried out by Big bazaar. H(T) Alternative Hypothesis:- Less than 70% of the population Would be availing the loyalty programs carried out by Big Bazaar. At 5% level of significance I tested the above mentioned hypothesis as per the results obtained. The Chi-Square test has been taken up as the selection criteria for the above mentioned data. The Chi-Square test which shows the magnitude of discrepancy between observed and expected frequency can be expressed symbolically as X2= Summation of (O-E)2 E Where, O= Observed set of frequencies E= Expected set of frequencies SAMPLING PLAN I selected a sample size of 51 ,I gave a questionnaire and interviewed the samples in the OLD MADRAS BIG BAZAAR in BANGALORE Questionnaire Sample Methods| Random Simple Sampling| Sample size| 51| Primary data| Questionnaire| Interview Sample Units| sampling unit is Noida area. | Source of data| through primary sources| Market survey & area| | Sampling size| 51| FINDINGS * Big Bazaar has been preferred by most of the Households frequently and they use to purchase daily Requirement material from there. While still 15% of People don’t prefer to buy daily requirement items from Organized formats. The data predicts that customers at nearby locations of Big Bazaar prefer to go to there often but it is not a destination for customers every time. * 35% go there oftenly * 30% go there occasionally * 15% go everytime * 20% people go there sometimes * The ratio of customers using loyalty programs floats between 60%-62%. Educated people are giving more Attention to the loyalty card due to the awareness of its future benefits monetarily as well as in getting right information of the production. Most of the custo mers feel satisfied from the loyalty program offerings of Big Bazaar so it has been successful in fulfilling customer’s expectations. While 25% of customers still want to get some more benefits in return of their loyalty to the store. * Customers feel 55% motivated to shop from Big Bazaar due to their loyalty programs. Conclusion In my calculations: The calculated value of is more than the table value. So, the hypothesis is REJECTED i. e. less than 70% of the population is only availing the loyalty program carried out by Big Bazaar. There are maximum customers who are satisfied with the merchandising of the store and they find every product of brand in each category and shelf according to their choices. They are having some complains regarding the future cards. * Customers wait for discount loyalties provided by them but not too much. * Customers are not aware of the benefits of the card. * Many of the customers are not even using any of the loyalty Program. * Store has been a big flop at online shopping centre as people want to touch and select their items before purchase

The significance of this quote

Nomi’s mother is never really developed within ‘A Complicated Kindness’ but is evidenced through Nomi’s reflections on her past life, a life that took her mother and sister from her.Nomi’s mother was excommunicated from the community in which she and her family lived. Quote 1 provides insight into how the plot will unfold by way of short sharp snippets of what, why, where and how things happen in Nomi’s life and her struggle to deal with the fate bestowed upon her.The significance of this quote to the plot of the narrative is clear because it illustrates how Nomi would prefer to believe her mother was travelling which in reality cannot be so, for how can she be travelling without a passport. Such inference assumes that she is wandering aimlessly or maybe even dead – as dead as the ghost she appears to be in Nomi’s life.Only the â€Å"ID information† and a â€Å"black-and-white photo† are in the passport which again connotes a feeling of futility; we know Nomi’s mother existed or exists because the passport is provided in testimony of her being but that is all that is left of her existence other than memories for Nomi.The fact that the passport has no stamps or evidence of use helps to illustrate the life her mother lived; a life confined to one location, which was one of oppression and governed by rules. The photo provides confirmation for Nomi and readers that her mother, although living within the small community of Manitoba and possessing a passport never used, was hopeful of a better life, a life of travel and experience but a life that would never eventuate.The passport and its contents not only serve to carry forward the plot of Nomi’s story but also to provide evidence of her mother’s existence, the hope and dreams she desired and the stark reality that she was in fact now only a ghost in Nomi’s memories and reflections.He (Sheridan) said it gave him the cree ps because that was where his mom had killed herself years ago? When it happened, years ago, Sheridan’s mom went nuts. Trudie had told me and Tash that she thought Sheridan’s dad should have left town to save his mom the pain of having to pretend he was dead. She’d really loved him. They’d had a lot of fun together when he wasn’t drunk (36-37).East Village Manitoba is a place filled with pretence, double standards, and secrecy. This quote is pertinent in that it reflects the irony evident in the lives of Manitoba’s community.We are told by way of a disjointed memory reflected upon by Nomi of how people living in Manitoba, more specifically in this case Sheridan and his family, live a lie. Sheridan’s father was a drunk but drank in secrecy in fear of being excommunicated from the town; his wife therefore rather than admit the truth pretended he was dead. Living a life of deceit caused Sheridan’s mother to go insane and commit su icide.The irony of being unhappy but shamming happiness is evident throughout the novel but this quote presages the futility and despair of living that lie. Both Sheridan’s mother and father achieved nothing from their pretence except pain and downfall, which in turn led to Sheridan’s plight of having to cope with his life without either parent.Nomi’s reference to her mother telling her and her sister Tash that they were once happy and in love serves to add more sentiment to the fact; the fact that living in a town full of oppression and rigidity in turn causes people to live a life of lies that has no ending other than misery.Through use of this quote and Nomi’s reflection we realize that living in fear of excommunication, people of Manitoba are forced to secrete what they do, but in doing so they are excommunicating themselves from their families, each other and most importantly themselves.   

Midnight in the Garden of Good and Evil Essay

Question 8: Danny Hansford is only one of the many people whose violent deaths we learn about in the course of Midnight in the Garden of Good and Evil. Judging by their stories, what does Savannah (or Savannah society) deem grounds for murder? Why are so few of Jim William’s friends disturbed by the charges against him? Given the casualness with which Savannahians greet the Hansford case, why are they so shocked by the news [p. 333] that their city has been declared the murder capital of the United States? *Answer: In the beginning, Jim goes over the deaths that have happened in Savannah; while the others are blinded by their selfishness. For example: One of the stories known in the Savannah’s society is the death of the judge’s son. It all started when the son of the judge had an imitate relationship with the gangster’s girl; sooner or later the alpha finds out about these rendezvous. As a result, the gangster shot the boy and took his â€Å"manhood† with him. The following days, the young fellow recovered swiftly with his testicles by his side but unfortunately the doctors couldn’t repair a broken heart. At last, his misery ended when he collapsed on the front porch, breathing his last breath as Death took his life. The death of this boy was disregarded by the Savannah’s society; showing no empathy/ emotions towards his death. The few friends of Jim were disturbed because rumors have it that Jim was homosexual and had a sexual relationship with Danny Hansford (***Remember, the Savannah’s society was old-fashioned and didn’t believe in these kinds of relations. ) The Savannahians were shocked about their murder rate because in their minds, they thought they had an outlined of 1,000 untroubled suburbanites not sufficient to raise their murder rate. They were positive that the statistics was a mistake. Savannah had 54 murders/ or 22. 6 murders per 100,000 Savannah’s society blamed the deaths on the African Americans because 91% of their population was blacks. Works Cited Berendt, John. Midnight in the Garden of Good and Evil. Random House, 1994.

Compare and contrast the characters Curley’s Wife from ‘Of Mice and Men’ and Mally from ‘Malachi’s Cove’ Essay

There are lots of contrasts and comparisons between Curley’s Wife from ‘Of Mice and Men’ and Mally from ‘Malachi’s Cove’. ‘Of Mice and Men’ is set in California about 1930s, when the great depression hit the world whereas ‘Malachi’s Cove’ is set in Victorian England. In ‘Of Mice and Men’ Curley’s Wife is described as a â€Å"tramp†, â€Å"bitch†, â€Å"Jail-bait† and a â€Å"rat-trap†. This suggests to the reader that she may have had a bad past or because of her playful personality, whilst Mally is described as a well respected person, the â€Å"people spoke well of Mally because she was so good to her grandfather†. This possibly suggests to the reader that Mally is well known for her very noble personality. Steinbeck and Trollope both use language that shows the characters true personality in this case Curley’s Wife and Mally. Curley’s wife is described as a â€Å"tramp† which could relate to her attitude to prove a point. In ‘Of Mice and Men’ Steinbeck doesn’t give Curley’s Wife a name, this may suggest to the reader that she is not important to the storyline, but you could also argue that Steinbeck left Curley’s Wife without a name because, he wanted to emphise on Curley’s Wife, and to warn the other men, on the ranch to stay away because, she is married to Curley, the bosses son. Alternatively Mally does not have a name in the novel this may suggest that Mally is one of the more important characters in the novel ‘Malachi’s Cove’ In the novel ‘Of Mice and Men’ Steinbeck describes Curley’s Wife as â€Å"heavily made up†¦she had full rouged lips and wide-spaced eyes and her hair rolled up in little clusters† whilst Trollope describes Mally as â€Å"Wild-looking, almost unearthly creature with wild-flowing black uncombed hair†. This suggests to the reader that Mally never â€Å"exercises any of those feminine attractions† whereas Curley’s Wife made the effort to dress up even though the clothes she wears might not be suitable for working on the ranch. Curley’s Wife is described ad â€Å"heavily made up† this may be because she is insecure with herself, whereas Mally is described as having a lot of confidence because she doesn’t care what people think about her appearance.

Difficulties of Implementing Motivation to Modern Work Place Essay

Difficulties of Implementing Motivation to Modern Work Place - Essay Example The manager should realise that mental revolution is necessary which may push the organisation members to go to work willingly and enthusiastically. Highly motivated people will require lesser control to ensure the organization that work will be executed on time. However, it should not be misunderstood that motivation is a substitute of planning organising and controlling. There have been a lot of difficulties in implementing motivation to the modern work place. This is because a man's behaviour is related with the form of behaviour, a man presents to the work. This is related to the motivating factors that are inherent in the man and affect his behaviour on the work. Analysing the human behaviour can search out this motivation factor. There are reasons as to why a man behaves in a particular manner. If a man does not behave properly, we must understand that there is something wrong with him and the organisation should take proper care in analysing and if possible in eliminating that reason. For that purpose, the management must have a full knowledge of human behaviour. Need* is one of the motivating factor. If a person behaves properly, it means his needs are satisfied and if his needs remain unsatisfied, his behaviour cannot remain satisfactory and he will behave in a negative way. A person joins an organisation and brings with him certain needs that affect his job performance. Some of these needs, a man cannot survive without * Include both what a person must have and what he merely wants to have. them such as food, clothes and shelter. However, some other needs have psychological and social values. We have primary and secondary needs and primary needs are satisfied first and other needs come later. He tried to give needs a priority order as physiological, security, social, esteem and self-actualisation. The management and employees try to satisfy these needs in that priority order. Abraham Maslow suggested the following hierarchy of needs which an individual attempts to satisfy them in this order: Basic physiological needs; safety and security needs; belongingness, social love needs; esteem and status needs; and self actualisation or self realisation or self fulfilment needs. Maslow's central theme revolves around the meaning and significance of human work and seems to epitomize Voltaire's observation in Candied, 'work banishes the three great evils -boredom, vice and poverty'. The great sage Yajnavalkya explains in the Brihadaranyaka Upanishad that by good works a man becomes holy, by evil works evil. A mans personality is the sum total of his works and that only his works survive a man at death. This is perhaps the essence of Maslow's hierarchy of needs theory, as it is more commonly know. Maslow's major works include the standard textbook. Maslow's theory of human motivation is, in fact, the basis of McGregor's theory 'Y' briefly described above. The basic h uman needs, according to Maslow, are: physiological needs; safety needs; love needs; esteem needs; and self-actualisation needs. Mans behaviour is seen as dominated by his unsatisfied needs and he is a 'perpetually wanting animal', for when one need is satisfied he aspires for the next higher one. This is, therefore, seen as an ongoing activity, in which the man is totally absorbed in order to attain perfection through self-development. The highest state of self-actualisation