Corporate Level Strategies - 3226 Words

Corporate Level Strategies Kinds of Grand Strategies: * Stability Strategies * Growth Strategies * Retrenchment Strategies * Combination Strategies Stability Strategies The basic approach is ‘maintain present course: steady as it goes.’ In an effective stability strategy, companies will concentrate their resources where the company presently has or can rapidly develop a meaningful competitive advantage in the narrowest possible product-market scope consistent with the firm’s resources and market requirements Types of Stability Strategies * No change strategy: * Firms adopting this strategy maintain the same level of operations * Small business firms desire satisfactory level of operations rather than growth†¦show more content†¦Types of Concentric Diversification * Marketing-related Concentric Diversification: When a similar type of product is offered with the help of unrelated technology * For example: a company in the sewing machine business diversifies into kitchenware and household appliances, which are sold to housewives through a chain of retail stores. * Technology-related Concentric Diversification: When a new type of product or service is provided with the help of related technology * For example, a leasing firm offering hire-purchase services to institutional customers also starts consumer financing for the purchase of durables to individual customers. * Marketing-and-Technology-related Concentric Diversification: when a similar type of product or service is provided w ith the help of related technology * for example a raincoat manufacturer makes other rubber-based items, such as, waterproof shoes and rubber gloves, sold through the same retail outlets. Conglomerate Diversification * When an organization adopts a strategy which requires taking up those activities which are unrelated to the existing business definition of one or more of its business, either in terms of their respective customer groups, customer functions or alternative technologies * For Example: * ITC, a cigarette company diversifying into the hotel industry * Essar Group in shipping, marine construction, oilShow MoreRelatedCorporate Level Strategy1199 Words   |  5 PagesAPPLE COMPUTER INC.: - CORPORATE-LEVEL STRATEGY REVIEW - A review on the strategy adopted by Apple Inc. at corporate level to ensure that the company remains at the forefront of the electronic media industry either in terms of innovation and range of products . EXECUTIVE SUMMARY An analysis was done on Corporate-Level Strategies adopted by Apple Computer Inc. (â€Å"Apple Computer†) that has brought tremendous success to the firm since it started. Apple Computer started off in 1976 by Steve JobsRead MoreCorporate Level Strategies3217 Words   |  13 PagesCorporate Level Strategies Kinds of Grand Strategies: * Stability Strategies * Growth Strategies * Retrenchment Strategies * Combination Strategies Stability Strategies The basic approach is ‘maintain present course: steady as it goes.’ In an effective stability strategy, companies will concentrate their resources where the company presently has or can rapidly develop a meaningful competitive advantage in the narrowest possible product-market scope consistent with the firm’sRead MoreBusiness Level And Corporate Level Strategies 1974 Words   |  8 Pagesï » ¿Business-Level and Corporate-Level Strategies   Business-Level and Corporate-Level Strategies   Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion. The objective of this paper is to examine the business level and corporate level strategies for Edgar Company Apple Inc. It will evaluateRead MoreBusiness Level And Corporate Level Strategies2071 Words   |  9 PagesRunning head: BUSINESS-LEVEL AND CORPORATE-LEVEL STRATEGIES 1 BUSINESS-LEVEL AND CORPORATE-LEVEL STRATEGIES 9 Business-Level and Corporate-Level Strategies (Assignment 3) Michael D. Malone Professor: Mary McKee-May BUS 499 Business Administration Capstone 15 February 2016 Business-Level and Corporate-Level Strategies Abstract In order for a business or corporation to grow and expandRead MoreBusiness Level And Corporate Level Strategies1899 Words   |  8 PagesAssignment 3: Business-Level and Corporate-Level Strategies For this assignment I have chosen the restaurant industry and the Burger King Corporation. Burger King focuses on the customers they serve to keep their business running. It is my opinion from everything that I have read that Burger King uses more of the integrated cost leadership/Differentiation business strategy. I say this because the textbook states that companies that use this type of strategy usually have a goal in mind to sellRead MoreBusiness Level and Corporate Level Strategies3075 Words   |  13 PagesRunning Head: Business Level and Corporate Level Strategies Business Level and Corporate Level Strategies Geri E. Shaffer Professor: Luke White Business Admin Capstone (BUS 499) Strayer University, Charleston Campus 7 September 2014 1 Business Level and Corporate Level Strategies 2 Business Level and Corporate Level Strategies Analyze the business-level strategies for the corporation you chose to determine the businesslevel strategy you think is most important to the long-termRead MoreThe International Corporate Level Strategy1078 Words   |  5 Pagesworldwide operations. The International corporate level strategy consists of three types of strategies which are the multi-domestic, transnational and global strategy. In 1999, PG’s corporate level strategy strays from a multi-domestic strategy and becomes a transnational strategy when implementing the O2005 restructuring program. Demand conditions heavily impact PG’s International strategy. PG slowly moved their corporate level strategy to a multi-domestic strategy when PG had their country based organizationsRead MoreBusiness and Corporate Level Strategies1881 Words   |  8 PagesSTRATEGY BUSINESS AND CORPORATE LEVEL STRATEGIES Strategy is a tool to prepare and implement plans in time to come. The business level strategy guides an organization, UBA in this case, to analyze its competitive environment and understand its clients, suppliers and competitors. The corporate level strategy helps decide which business areas to operate in and which markets to enter remain or quit. It tells about the level of diversification that suits business. In educational sector, an organizationRead MoreBusiness-Level and Corporate-Level Strategies Essay2181 Words   |  9 PagesBusiness-Level and Corporate-Level Strategies Tammie Bennett Professor Melissa Ekberg BUS499 Business Administration Capstone May 15, 2013 In this paper I will discuss Macy’s Incorporated by analyzing their business level strategies to determine which I think is the most important to their long term success and if I think it is a good choice. I will analyze their corporate level strategies to determine which I think is the most important and whether or not I believe it is a good choice.Read MoreCase Study : Corporate Level Strategy1234 Words   |  5 Pages99836 Chapter 9 1) Corporate level strategy is afraid with the strategic decisions a business makes that affect the entire organization. Financial performance, unions and achievements, human resource management and the distribution of resources are considered part of corporate level strategy. Usually senior manager makes strategy decision at corporate level. Units are identified as cost centers, profit centers or investment centers. Essentially, this suggests that corporate objectives can be broken